At the Elton John AIDS Foundation (EJAF)’s 25th annual Academy Awards Viewing Party to be held on Sunday, February 26, 2017, at West Hollywood Park, Elton and David will introduce Open Road and Survival Pictures’ new film – The Promise – which tells the story of the Armenian Genocide in Turkey at the outset of World War I.

Written by Terry George and Robin Swicord and directed by Terry George (Hotel Rwanda), The Promise stars Oscar Issac, Christian Bale, and Charlotte Le Bon.

In addition to sharing EJAF’s vision for championing human rights, The Promise team at Survival Pictures has taken the unprecedented step of making the commitment to donate all proceeds from the film to nonprofit organizations including EJAF and other human rights and humanitarian groups. As part of this commitment and to inspire Party guests to give generously, Survival Pictures will match the pledges guests make to EJAF via text and live auction purchases made during EJAF’s Academy Awards Viewing Party with the goal of making this a record-setting evening. Read more here.

“Such giving has never happened with a film of this scale, and we are incredibly grateful,” said EJAF Chairman David Furnish. “We are honored to announce this generosity, thanks to the late philanthropist and humanitarian Kirk Kerkorian, on the eve of EJAF’s 25th annual Academy Awards Viewing Party. Not only is The Promise committing to support EJAF’s work, but matching funds will be provided to inspire donors even more throughout the event and live auction.”

Survival Pictures has also developed a social impact campaign for The Promise to help educate the global public about the genocides and mass atrocities of the 20th and 21st centuries, the debate about the legal definition of genocide, and historical denialism.

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