MotoRock LLC has signed a multi-year agreement to become title sponsor of the Trans-Am Series for the BFGoodrich Tires Cup. The Series will be called the MotoRock Trans-Am Tour for the BFGoodrich Tires Cup.

The agreement is a continuation of MotoRock’s title sponsorship of the MotoRock Mile High 100, part of the Centrix Financial Grand Prix of Denver. The announcement was made in Denver by MotoRock chairman and CEO Jamie Rose, Trans-Am Series principal Paul Gentilozzi and Trans-Am Series executive director John Clagett.

Under the new agreement, MotoRock will present music and “ambient programming” as part of racing weekends. The Grand Prix Americas event will feature Elton John, with another act to be announced later.

With the title sponsorship, the series announced it would run its first event in conjunction with MotoRock this year, at the Grand Prix Americas in Miami, September 26-28, 2003, along with the Champ Car World Series.

“MotoRock is a new generation of pop culture that blends cars, stars and guitars,” said Rose. “MotoRock is a series of live events that showcase the excitement of motorsports, music and lifestyle, while delivering a unique new form of broadcast entertainment programming. It’s the new breed of speed. “By integrating music, lifestyle and entertainment, MotoRock hopes to bring a new audience to the thrill of motorsports, as well as a dramatically enhanced opportunity for media partners and corporate sponsors at every level,” Rose said.

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